Category Archives: Business Advice

7 Deadly Marketing Mistakes Small Businesses Make

By Jessica Swanson, Manta Marketing Expert Before you launch your next marketing campaign, whether online or offline, make sure to avoid some of the most common marketing mistakes. 1. Failure to write a powerful headline. Whether you’re writing a newspaper ad, email message or press release, you must create a powerful[…] Read More →

Beyond the home office: raising the level of professionalism for small businesses

(ARA) – Millions of Americans are pursuing the dream of owning their own business. For those developing and growing their concept among an increasingly large field of independent business owners, the need to stand out in the crowd can’t be overstated. Some small business owners are finding that the traditional[…] Read More →

Social marketing tools for the SMB

These days, promoting your small business without social marketing is like bowling without the bumpers on: your more traditional marketing and advertising efforts such as newspaper, television, radio, snail mail, etc. may knock some pins down, but you have a better chance of bowling a strike when you employ tools such[…] Read More →

As a start-up business, where do you turn to for advice?

You are a start-up entrepreneur. You are motivated and hungry for success. You have an insatiable appetite for knowledge that will help you grow, but you don’t know where to turn for the answers. Experts, forums, blogs, articles, Q&As, business consultants, friends, fellow business owners and your own entrepreneurial instincts hurdle information at you at lightning speed[…] Read More →